Monday, 8 October 2007

Lights, camera, action!

It's not quite a Hollywood production but doing the photoshoots for AustralianFlavour have to be one of my favourite parts of the job. As this shoot was organised at the last minute though, I had to take the photographs myself (I'm definitely no professional but love giving it a go). My sister Michelle is an AMAZING hair dresser, make-up artist, and fashion stylist. Unfortunately she lives 8 hours away so when I found out I was going down to Port Macquarie for the weekend and she had some spare time, we organised a model, and pulled it all together for an afternoon shoot.

Last minute things always have their downfalls though, and with the craziness of getting the family organised for our trip, packing up clothes and picking up more sample on our way down to Port Macquarie, I realised that I had forgoten my camera! Luckily one of Michelle's employee's at her Salon (thank you so much Matt) had a professional digital SLR camera & was kind enough to lend it to us. In the end we pulled it all together & the results were surprisingly good! We shot some new styles that are due to arrive later in October (
The birds of a Feather Maxi Dress is absolutely gorgeous), plus re-photographed some styles we've already got in stock (the One Teaspoon Bo Bonnie smock looks fantastic in the new photos).

A HUGE thank you to our gorgeous model Paige, my amazingly talented sister Michelle for doing hair, make-up, styling the shoot, & letting us have full use of their salon "Milan's Hairdressing"
(P 02 65833741). And also to Matt for lending us his very expensive camera!


Understated Glamour

There is nothing worse than an overdose of every trend worn all at the same time. It really does look ridiculous. I personally love nothing more than a stylish and simple outfit, put together using one, possibly two current pieces. When I first saw this photo of Ashley Olsen, it pretty much summed up what I would define as "understated glamour" and a look that is obtainable by all, not just those with extremely large shopping budgets.

A basic white tee has always been a staple wardrobe item over time. The way Ashley has combined the American Apparel Deep V Tee, tucked into some tailored high waisted pants, along with a statement pendant, looks elegant, sexy and very fashionable. Simple is sometimes best, be experimental, and remember you don't have to bust your budget to look great!